AI Meeting Assistant for Construction Teams
Market research completed • 4 days ago
RECOMMENDATION
NO-GO
Confidence: High
Key Insight
Market saturated with well-funded competitors. CAC exceeds realistic LTV by 300%.
Research Overview
Total Market
$2400.0M
Growing 8.5% YoY
Serviceable
$180.0M
Targetable: $45.0M
Competitors
5
$108.0M total funding
LTV/CAC Ratio
3.4x
Below target (3-5x)
Unit Economics
Customer Acquisition Cost$215
Lifetime Value$720
Payback Period8 months
Revenue Model
Target Price Point$15/user
Break-Even Customers230
Year 1 Revenue (Target)$54,000
Key Findings
✗Market Saturation: 5 well-funded competitors hold 93% market share ($108.0M total funding). Top 3 have 75% combined share.
✗High CAC: $215 acquisition cost with only $720 LTV = 3.4x ratio (need 3-5x for healthy SaaS).
✗Low Switching Willingness: Target customers (Project Managers, Field Supers) satisfied with current solutions. "It works well enough" sentiment across personas.
✗Challenging Break-Even: Monthly burn of $62,500 requires 230+ paying customers. Long sales cycles (6-9 months) make this timeline unrealistic.
⚠Market Trends: Consolidation around top 3 players, price compression, increasing feature parity. New entrants face uphill battle.
Critical Entry Barriers
▸High switching costs
▸Long sales cycles (6-9 months)
▸Requires deep construction domain expertise
▸Strong network effects
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